Notice: Undefined index: mime in /usr/www/users/webezbskwe/libraries/joomla/document/feed.php on line 215 Notice: Undefined index: mime in /usr/www/users/webezbskwe/libraries/joomla/document/feed.php on line 215 Notice: Undefined index: mime in /usr/www/users/webezbskwe/libraries/joomla/document/feed.php on line 215 Notice: Undefined index: mime in /usr/www/users/webezbskwe/libraries/joomla/document/feed.php on line 215 Louis Eichstadt http://webez.co.za Sat, 17 Nov 2018 18:03:09 +0000 en-gb What is driving people to online shopping http://webez.co.za/index.php/2014-06-28-03-40-17/blogslidebar/item/27-what-is-driving-people-to-online-shopping http://webez.co.za/index.php/2014-06-28-03-40-17/blogslidebar/item/27-what-is-driving-people-to-online-shopping What is driving people to online shopping

It is more economical to create an online store, than to own an actual one made of bricks. (See http://branded-usb-flash-drives.co.za/)

Affordable, decent servers (like the dedicated server WebEZ owns) make for fast usage.

To know your Product is one thing, but to know your client is the other:

  • There are 51 Million people in South Africa, but only 5 Million of the population has buying power...

(click on top header to read more...)

 

 

  • 6 Million of black consumers make up the buying sector.
  • Only 1% of Woolworths and Pick & Pay’s business is online.
  • Most online customers are ladies
  • Women are more likely to shop with companies which have loyalty schemes.
  • Good service is very important to consumers. (Online Service includes snappy response on email and online queries as well as speedy delivery of products)
  • Online Stores need to be verified to create trust with first-time shoppers. SABWA is a Verification Bureau for Website Business Authentication

There are Four Types of Online Shoppers

Our Youth (knows more about technology than the bright webdeveloper

New shoppers – 60% do research, but only 25% actually buy

Window shoppers or browsers - at least its done from the couch - and not the irritation created by walk-ins

Seasoned Shoppers – these shoppers are used to service and quality and will not visit a site that does not look the part, or give bad service.

We tell all our new WebEZ website clients the same thing over and over. Anyone can own an online store AND have their website ranked with us on the first page of Google and Bing, but not all will be successful, Why? Because you need to sell a solution not just a product. Retailers now have global competition, because people can shop anywhere in the world and have products delivered (even Iced Tea from Iceland).

So finally - what do customers want out of their Online Shopping Experience?

  • Convenience (A website that is professionally designed and easy to use, plain layout that is easy on the eye, if you are not sure, leave it white!)
  • Good Price in comparison to your competitors - remember a browser will shop until the third page of Google! That means 30 other prices will be considered.
  • Selection - it is always good to have an array of products - giving the browser better options
  • Customer reviews - have a space on your site for customers to review your product and service. Yes, its fine to have a bad review - don't remove it! It shows that you are human after all - and if a review reports shows NO bad reviews it creates suspicion.
  • Presentation and level of service is very important – it must stay consistent.
  • Don’t promise what you cannot deliver!
  • Have a good Social Network and build up a fan base. Post regularly to your followers, trends, specials, whats on's and more...

 If you need anymore info regarding shopping online call WebEZ and make that change.

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louis@webez.co.za (Louis Eichstadt) Blog Wed, 09 Jul 2014 00:00:00 +0000
Your Top Slider Options http://webez.co.za/index.php/2014-06-28-03-40-17/blogslidebar/item/26-your-top-slider-options http://webez.co.za/index.php/2014-06-28-03-40-17/blogslidebar/item/26-your-top-slider-options Your Top Slider Options

Besides your basic slider that comes standard with all our website packages except the Starter Pack, you have an option of upsizing your slider to include different functions. All the JQuery Sliders are responsive to Tablets and Mobiles.

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louis@webez.co.za (Louis Eichstadt) Blog Wed, 09 Jul 2014 00:00:00 +0000
2015 Website Trends http://webez.co.za/index.php/2014-06-28-03-40-17/blogsingle http://webez.co.za/index.php/2014-06-28-03-40-17/blogsingle 2015 Website Trends

SEO will become more technical whilst content marketing will drive search rankings

In short, the webmarketing guys out there promising SEO ranks will need to know their stuff from now on. Gone is the days where pages are optimised by 'bolding' keywords, headlining paragraphs and writing page titles. Google in 2015 will be concentrating more on quality content management. Therefore you will find that businesses focusing solely on SEOs without having a strong content plan in place will fail considerably and will need to shift the focus more to the construction and allocation of high-quality, content in order to achieve significant search engine visibility. Content with captions and references without links will be a strong point.

 

Websites that is not mobile-friendly (templates being responsive) will fall away. Cross-links will lose its significance. Website companies that are selling Google+ optimisation are misleading the trade since the failed Google+ Authorship experiment. Lastly, Search rankings will progressively become more about building relationships and to a lesser extend about technical abilities. What this means is that blogs and personal interaction with clients via Facebook and Twitter as well as via 'legal' Newsletters will take front seats to better SEO performances according to Google.

Our message therefore to all clients interested in online marketing, is to be careful what you pay for when it comes to big SEO Packages - those packages do not have to be that big, spend less on Google Adwords and more time on your Social Media. Get a good copywriter to write your content and have the habit of updating your website regularly. The websites nowadays do focus on CMS based structures (Content Management Systems) which entails you to do your own updates

CAREFUL WHAT YOU PAY FOR WITH YOUR NEXT ONLINE MARKETING SALE, YOU CAN STILL RANK ON THE FIRST PAGE OF GOOGLE WITHOUT PAYING OVER YOUR HEAD

-- WebEZ --

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louis@webez.co.za (Louis Eichstadt) Blog Wed, 09 Jul 2014 00:00:00 +0000
Storytelling and Interaction http://webez.co.za/index.php/2014-06-28-03-40-17/blogslidebar/item/21-storytelling-and-interaction http://webez.co.za/index.php/2014-06-28-03-40-17/blogslidebar/item/21-storytelling-and-interaction Storytelling and Interaction

The role of having good constructed content has always been important for a website, abiding to Google's strict content policies sometimes undermine this feature. It was always difficult for us webdesigners to match good content with Googles content policies. What I am saying in normal terms; to write about our clients' company profile can become boring if we only focus on specific keywords (the keywords Google need to structurise ranking options, performance and statistics around your site). Search Engine Optimisation will take a step backwards in 2015 to the latest trend of the international website movement namely, storytelling. Don’t get us wrong - SEO's will stay, but additional focus will turn to Storytelling.

Storytelling is a fun way of adding interesting facts, statistics, Did you know's... and graphics to your website. The best example of storytelling is definitely the scenic tower of Seattle better known as the Space Needle. Storytelling makes your website visitor linger longer which in return, as our Google friend will tell you enhances good bounce rate percentages. Bounce Rates for the 'normal' people in this world , means the time spent by a first-time visitor to your site before he decides to leave. The average website's bounce rate, globally from 0-5 seconds is a staggering 95%! It means on average 95% of all visitors to a website leaves the site within 5 seconds.

The Space Needle website also demonstrates another trend for 2015 – interaction. Webdesigns are becoming more interactive and vibrant to help present content in a distinctive and engaging way. Interaction together with movement used in website design (our 2015 website template is parallax designed! ) can contribute to a better visiting experience to your site.

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louis@webez.co.za (Louis Eichstadt) Blog Wed, 09 Jul 2014 00:00:00 +0000
Accommodation Website http://webez.co.za/index.php/component/k2/item/9-accommodation-website http://webez.co.za/index.php/component/k2/item/9-accommodation-website Accommodation Website

Project: Accommodation in Jacobsbaai Website

Type: PrPack | Online booking Program

Client: Three Feathers Self Catering Accommodation

Link: Three Feathers

 


 

Project: Accommodation Website

Our client wanted a good ranked (SEO's) site which we charged additionally as well as a booking system for her self-catering home in Jacobsbaai

Duration:

15 days

Completion Date: November 2016

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louis@webez.co.za (Louis Eichstadt) Portfolio Fri, 04 Jul 2014 00:00:00 +0000