2015 Website Trends
SEO will become more technical whilst content marketing will drive search rankings
In short, the webmarketing guys out there promising SEO ranks will need to know their stuff from now on. Gone is the days where pages are optimised by 'bolding' keywords, headlining paragraphs and writing page titles. Google in 2015 will be concentrating more on quality content management. Therefore you will find that businesses focusing solely on SEOs without having a strong content plan in place will fail considerably and will need to shift the focus more to the construction and allocation of high-quality, content in order to achieve significant search engine visibility. Content with captions and references without links will be a strong point.
Websites that is not mobile-friendly (templates being responsive) will fall away. Cross-links will lose its significance. Website companies that are selling Google optimisation are misleading the trade since the failed Google Authorship experiment. Lastly, Search rankings will progressively become more about building relationships and to a lesser extend about technical abilities. What this means is that blogs and personal interaction with clients via Facebook and Twitter as well as via 'legal' Newsletters will take front seats to better SEO performances according to Google.
Our message therefore to all clients interested in online marketing, is to be careful what you pay for when it comes to big SEO Packages - those packages do not have to be that big, spend less on Google Adwords and more time on your Social Media. Get a good copywriter to write your content and have the habit of updating your website regularly. The websites nowadays do focus on CMS based structures (Content Management Systems) which entails you to do your own updates
CAREFUL WHAT YOU PAY FOR WITH YOUR NEXT ONLINE MARKETING SALE, YOU CAN STILL RANK ON THE FIRST PAGE OF GOOGLE WITHOUT PAYING OVER YOUR HEAD